Since 2014, Laneige has been teaming up with luminaries from the South Korea fashion industry for its annual project "Laneige Meets Fashion".
For 2018, Laneige takes a surprise twist from this annual routine, announcing a collaboration with South Korean visual artist Kim GunJoo, whose unique and diverse artworks resonates Laneige's Sparkle My Way concept.
Sparkle My Way celebrates all women who stay true and embrace their uniqueness to let every woman shining in their own way and Laneige plays a pivotal role to help them glow even brighter with a magic touch of sparkle.
Featuring a range of essence, toner, mask, glasstick and BB cushion, the collection's packaging is designed by Kim Gun Joo with dreamy yet energetic shades of sky blue and pink, aligning with the hues of Laneige's Water Bank and Fresh Calming series.
The stars in blue, white and yellow also showcase the spirit of Sparkle My Way, portraying confidence, vibrancy and a positive synergy.
Swipe the gallery to take a look at Laneige's Sparkle My Way collection:
Sparkle My Way collection will be available at all Laneige beauty counters and boutiques nationwide from July 2018 onwards.
Visit Laneige.com for more information.