From mountain-top music to immersive activations, discover how IQOS elevated the Sunset by NEON: Upperground music festival experience.&nbsp;

There is something surreal about chasing a music festival into the mountains. As the sun dipped behind the hills of Resorts World Awana, golden light washed over a sea of festival-goers while basslines echoed through the cool highland air. Perched 3,100 feet above sea level, Sunset by NEON: Upperground felt less like a music festival and more like stepping into another world—one filled with towering visuals, explosive sound and an energy that never seemed to slow down. But while everyone came for the music, <a href="https://www.iqos.com/my/en/iqos-iluma-i-remix.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS</a> completely changed the way we experienced it.

The exclusive treatment started before we even entered the festival grounds. Instead of joining the long lines, <a href="https://www.iqos.com/my/en/iqos-iluma-i-remix.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS</a> users enjoyed dedicated fast-track access, making the journey from arrival to the dance floor feel almost effortless. It's a small detail, but one that instantly sets the tone for the rest of the evening: less waiting, more experiencing.

Once inside, the <a href="https://www.iqos.com/my/en/iqos-iluma-i-remix.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS </a>zone quickly became our go-to destination between sets. Spread across two floors, the immersive experience combined sleek contemporary architecture with vibrant lighting, creating a space that felt worlds away from the intensity of the crowd.

We wandered through interactive product experiences, personalised devices to match our own style, tried our luck at the giant Gachapon machine and took a breather inside the exclusive lounge overlooking the main stage.

With panoramic views of the performances below, it wasn't just a place to recharge — it was arguably one of the best spots in the entire festival. More than a brand activation, it felt like a thoughtfully curated extension of Sunset by NEON itself.

The experience extended beyond the venue with <a href="https://www.iqos.com/my/en/iqos-iluma-i-remix.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS </a>premiums. Party goers who visited the <a href="https://www.iqos.com/my/en/iqos-iluma-i-remix.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS </a>experience zone can get thoughtful essentials such as a glowing wristband, foldable fan and REMIX sticker set, while those who purchased any <a href="https://www.iqos.com/my/en/iqos-iluma-i-remix.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS</a> device on the day will receive either a waterproof picnic mat (which also doubles as a tote bag), an <a href="https://www.iqos.com/my/en/iqos-iluma-i-remix.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS</a> exclusive scarf, or a Klook voucher worth RM300.
Every piece was designed to keep up with the rhythm of the festival while also extending a more engaging experience for guests, where we can set up our very own party corner with fellow partygoers.

Of course, the music never missed a beat. R3HAB, Chris Avantgarde, 7Skies, Plastik Funk and Dora kept the momentum building before ARTBAT delivered a spectacular closing set. Fan favourites including Horizon, Atlas and Upperground came alive through towering LED visuals, synchronised fireworks and dramatic pyrotechnics, while Fight Machine transformed the stage into a cinematic sci-fi spectacle. Just when it felt like the night couldn't get any bigger, hundreds of drones lit up the sky above Genting Highlands, bringing the festival to a breathtaking close that left the entire crowd looking upwards in awe.

Perfectly matching the atmosphere was the&nbsp;<a href="https://www.iqos.com/my/en/iqos-iluma-i-remix.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS ILUMA i REMIX Limited Edition</a> collection. The iridescent colour-blocked design almost mirrored the festival itself—constantly shifting, catching the light from every angle and standing out without trying too hard. Like the lasers dancing across the mountainside or the glow of the sunset melting into the night sky, the device became part of the visual language of the festival.

Paired with a range of interchangeable accessories, it also offered something personal: the freedom to customise it to your own vibe. At a festival built around individuality, creativity and self-expression, it felt less like another accessory and more like part of the experience itself.
Distinguishing itself from traditional alternatives, the <a href="https://www.iqos.com/my/en/iqos-iluma-i-remix.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS ILUMA i </a>is a smoke-free alternative. It is powered by the revolutionary <a href="https://www.iqos.com/my/en/iqos-iluma-i-remix.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">SMARTCORE INDUCTION SYSTEM™</a>, embodying the core promise. This technology uses a bladeless induction method to heat tobacco from within, whilst delivering a consistent experience. The result is it leaves less smell on your hands, hair and clothes and is less likely to bother people around you.1
Don’t miss out on the upcoming activations by <a href="https://www.iqos.com/my/en/iqos-iluma-i-remix.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS Malaysia</a>. Stay tuned on their <a href="https://iqos.buzz/4eqYUKh">Instagram</a> and <a href="https://iqos.buzz/4uPsA8w">Facebook</a> pages.

<h3 dir="ltr" style="text-align: center;">This article is sponsored by IQOS. IQOS is a tobacco heating device, not a vape device.&nbsp; </h3>
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise smoke or use nicotine products.
 185% agreement amongst 674 adult consumers in Japan and Italy, 2020-2021.

POV: See how IQOS turned Sunset by NEON into the coolest music experience

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