Arts, Culture & Lifestyle

The Moët & Chandon x Ambush collaboration has arrived in Malaysia

Yoon Ahn redesigned Moët & Chandon’s iconic champagne bottle for the house with her creative vision and edgy style.
Reading time 2 minutes

We have great news for you today: the Moët & Chandon x Ambush collaboration is finally available in Malaysia.

The collaboration sees Moët & Chandon collaborating with Yoon Ahn, co-founder and creative director of Ambush, to reimagine its iconic Moët Impérial for the young generation. Through this team-up, Yoon Ahn has lent her rule-breaking vision to the age-old creation by injecting a dose of minimalism into its design.

The gold neck of the bottle is now adorned in a deep shade of black, creating a great contrast with a new embossed label in white. Marking a momentous moment in the French champagne timeline, it is not only the first time for Moët & Chandon to have collaborated with Ambush, but also a first for an artist to redesign the House’s icon in 152 years.

“I was thrilled to be given carte blanche to re-design the bottle of Moët Impérial. It was a great challenge given its recognisable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to this iconic champagne,” Yoon Ahn talked about the collaboration.

As a tradition of giving for the French label, a portion of the profits will be donated to the World Land Trust, an international conservation charity that protects threatened natural habitats.

The proceeds will help to preserve the Canandé Reserve in the Ecuadorian Chocó Forest, of which only 2 percent of the forest remains, accommodating 10 percent of rare animal species merely to be found on the sanctuary.

The Moët & Chandon x Ambush limited-edition bottle can be purchased at select retail outlets including Jaya Grocer, Village Grocer, B.I.G, BSC Foodhall and Liberty by Jiowines; as well as



related posts

Recommended posts for you