Gucci and creators from The Sims 4 community reveal the first digital-recreation of the former's sustainable fashion line, #GucciOffTheGrid. 

As part of Gucci Equilibrium initiative to generate positive change for people and planet, the Italian house releases the first drop of Gucci Circular Lines, the&nbsp;<a href="https://www.lofficielmalaysia.com/fashion/gucci-goes-green-with-off-the-grid-collection-drop">Off The Grid collection</a> earlier in June. The making of the entire collection underscores the value of sustainability by using regenerated materials and textile as well as minimizing the use of new resources.&nbsp;

Introducing the initiative to the digital world, Gucci teams up with creators Grimcookies and Harrie&nbsp;to recreate its first digital sustainable fashion line in The Sims 4 Eco Lifestyle. And thanks to the crossover, players are able to download the collection and boost their &ldquo;green eco-footprint&rdquo;.

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In conjunction with the launch of Gucci Off The Grid in the world of The Sims 4, Grimcookies releases a YouTube video which gives a glimpse into t<a href="https://www.youtube.com/watch?v=-85FRUTm3_k&amp;t=979s">he making of the assets</a>, and how players can express themselves through creating their own contents for the game.

Additionally, Harrie drops a video <a href="https://www.youtube.com/watch?v=KHQUzxLUldU">recreating the treehouse from Gucci Off the Grid campaign</a>, using what in-real-life are sustainable elements including upcycled wood, wind turbines and green-roofing. Harrie&rsquo;s treehouse is also made available in the game for players to download.&nbsp;

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<iframe frameborder="0" height="535px" scrolling="no" src="https://www.youtube.com/embed/a3QkdcMxgzE" width="853px"></iframe>

Visit&nbsp;<a href="http://www.gucci.com/">www.gucci.com</a>&nbsp;to find out more.

Gucci Off The Grid reimagined in the world of The Sims 4

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