As part of Gucci Equilibrium initiative to generate positive change for people and planet, the Italian house releases the first drop of Gucci Circular Lines, the Off The Grid collection earlier in June. The making of the entire collection underscores the value of sustainability by using regenerated materials and textile as well as minimizing the use of new resources.
Introducing the initiative to the digital world, Gucci teams up with creators Grimcookies and Harrie to recreate its first digital sustainable fashion line in The Sims 4 Eco Lifestyle. And thanks to the crossover, players are able to download the collection and boost their “green eco-footprint”.
In conjunction with the launch of Gucci Off The Grid in the world of The Sims 4, Grimcookies releases a YouTube video which gives a glimpse into the making of the assets, and how players can express themselves through creating their own contents for the game.
Additionally, Harrie drops a video recreating the treehouse from Gucci Off the Grid campaign, using what in-real-life are sustainable elements including upcycled wood, wind turbines and green-roofing. Harrie’s treehouse is also made available in the game for players to download.