The Thomas Burberry's monogram design by Riccardo Tisci has taken over the world in many ways and the most recent drop is Burberry's first-ever online game B Bounce – an interactive game created to engage Burberry fans in a new innovative way.
Similar to the popular game Doodle Jump, B Bounce comes to life with the touch of Riccardo Tisci featuring a deer mascot that the player can control to bounce it to the moon!
In the game, Burberry has also prepared various Thomas Burberry monogram puffer jackets to dress the deer mascot before embarking on that journey to the moon, which is also a join promotion to launch Burberry's new jacket collection.
Mark Morris, Senior Vice President of Digital Commerce at Burberry said: “We have experimented with gaming in China, but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world. We know that they are living in an increasingly gamified environment both online and offline and we are excited that they can join the Burberry community – and explore our new puffer collection – in this way”
B Bounce launches together with Burberry’s new puffer jacket collection and is now available to play on Burberry.com.