In New York: Gucci Bloom Launch Party

The concrete-bound MoMA PS1's courtyard was all decked out to celebrate Gucci Bloom.

For one day only, the concrete-bound MoMA PS1's courtyard was bedecked with bright green grass carpet, blooming blossoms and bamboo bales to unveil Alessandro Michele’s first fragrance, Gucci Bloom.

The psychedelic dreamland was graced with the presence of Dakota Johnson, Hari Nef and Petra Collins who are also the faces of the new scent.

While Michele bantered with some of his guests, others were treated to an array of mouth-watering canapés, delectable champagnes and a lively performance by English electronic duo Goldfrapp.

(Swipe through the gallery below for more photos)


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