For more than 60 years, Corum has been embracing the idea of creativity and boldness as its vision, and who better to parade for the Maison than Hu Bing, the athletic, model, singer, producer and editor.
Hu Bing's oriental steely yet elegant aura and imperturbable style have brought him a high-profile status in the international fashion scene but it is that fearless and passionate attitude towards life that marks the genuine charm of this global icon, who truly embodied the Corum philosophy – "Craft Your Dreams".
From elegance to sporty chic and youthful energy, the collaboration with Hu Bing brings out the timeless luxury and different artistic of Corum watches.
"His pursuit to excellence and continuous breakthrough are precisely the best interpretation of Corum’s persistent progress in fine watchmaking."
– Mr. Jérôme Biard, CEO of CORUM
Swipe the gallery to check out more pictures of CORUM's latest campaign starring Hu Bing: