Watches & Jewellery

Bulgari names Helena Bordon as digital ambassador

The Brazilian influencer-entrepreneur who has over 1m followers on Instagram is the new digital face of Bulgari.
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Famous for its support for art movements and young creatives, Bulgari wants to celebrate young talents from all different walks of life with the appointment of new digital ambassadors.

Along with the appointment of Italian singer and pianist Matteo Bocell as its watch ambassador, Bulgari confirms Helena Bordon in her appoinment as digital ambassador.


The Brazilian influencer-entrepreneur Helena Bordon began her fashion training at her age of seven when she attended her first Chanel show, amongst other prestigious runway presentations, and meeting designers like Valentino Garavani with her mother Donata Meirelles, the current Style Director of Vogue Brazil.

Truly embodying the glamorous, bold and colourful spirit of Bulgari, Helena Bordon is not just a social media darling.

She co-founded Brazil's first fast fashion chain 284 and even launched her eponymous sunglasses label in 2015, which is selling on and her boutique at São Paulo, Brazil.

Believing in authentic, inspiring real-life role models blazing their own trails, Bulgari and its collaborators encourage every individual to embrace uniqueness and illuminate their beautiful selves.

Swipe the gallery to take a look at how Helena Bordon parades for Bulgari:




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