Performer. Provocateur. International pop superstar, many superlatives have been used to describe the phenomenon that is Lady Gaga.
She is an icon whose incredible influence reaches the far corners of the globe and now, she adds yet another accolade under her belt as the first female ambassador to Tudor.
It's not every day that you see a Swiss luxury watchmaker teaming up with a multi-Grammy Award-winning artist. But when it does happen, what you get is a match made in heaven – some might even call it the "coming-together of two icons in perfect synergy".
Never afraid to redefine the rules, Tudor recently unveiled Born To Dare, a bold new campaign dedicated to the rule-breakers and the most daring individuals who share the watchmaker's intrepid spirit and thirst for adventure, much like Lady Gaga herself.
The wearers of Tudor timepieces are unconventional, curious and fearless in pursuing their passion, no matter where it may take them. Like Tudor, Lady Gaga doesn't just break the rules – she redefines them. In essence, she is #BornToDare.
In true style, Lady Gaga makes her highly-anticipated horological campaign film debut wearing her top picks from Tudor.
(Watch the film below)