Fashion

What we know (so far) about #HMOSCHINO

It's that collaboration we all thought about before and now, it is really happening!
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You've probably seen it all over Instagram by now (including ours @lofficielmalaysia) and we can't help but be extremely excited about the coming HM x Moschino collaboration.

Dubbed "the biggest fashion secret" of 2018, the MOSCHINO [tv] H&M collaboration (#HMOSCHINO) was just announced yesterday at creative director Jeremy Scott's 11th Coachella party.

Set to launch on 8th November 2018, this collaboration is one that will see an explosion of pop energy unlike any other – much like all the colourful Moschino collections designed by Jeremy Scott.

The announcement was made through an Instagram live call between Gigi Hadid and Jeremy Scott during the party and saw the two wearing the first looks of the collection.

Decked in a compact disc print kimono wrap and quilted thigh-high boots, Gigi looked like the perfect muse for the collection.

On the collab, Jeremy says, "I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration, I’ll be able to reach more of my fans than I’ve ever had the ability to do."

And right now, H&M has said in its press announcement that the MOSCHINO [tv] H&M collaboration will be "a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover  – a captivating new “zapping” experience for the digital world."

With Jeremy's love of pop culture references in Moschino's designs, we expect a great many pops of colours and prints in the collection (also a whole lot of gold).

So, what do you think? Are you excited for this collection?

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