It has become clear now that Raf Simons is the perfect match to Calvin Klein as he debuts his first campaign for the quintessential American brand.
Sporting not only a new logo and a coming “By Appointment” collection at NYFW (watch the show here), Raf Simons has a completely different idea of what Calvin Klein should be and we can see a sneak peek of it right here.
Shot by Willy Vanderperre at the Andy Warhol Museum and Rubel Family Collection, the campaign, dubbed “American Classics”, showcases Calvin Klein’s signature items — denim jeans, cotton tanks, men’s briefs and more.
(See gallery below for the campaign shots)
On this new direction, Raf says, “It’s a celebration of Calvin Klein’s iconic underwear and jeans; acknowledging their status as Pop and showing them in the world of art.”
If this “fashion meets art” theme is what Raf has in mind for Calvin Klein, we are all in for it.