Miuccia Prada and Raf Simons' debut collection opens up a group conversation through Prada's new campaign.

The first collection from <a href="https://www.lofficielmalaysia.com/fashion/all-you-need-to-know-about-raf-simons-move-to-prada" style="font-weight: bold;">Miuccia Prada</a>&nbsp;and&nbsp;<a href="https://www.lofficielmalaysia.com/fashion/all-you-need-to-know-about-raf-simons-move-to-prada">Raf Simons&#39;</a>&nbsp;shared reign at <a href="https://www.lofficielmalaysia.com/fashion/top-trends-from-spring-summer-2021-milan-fashion-week">Prada</a> concluded with a conversation between the two designers during which they answered questions sent to the brand.

Now, they&#39;re doing the asking, posing questions to their audience through Prada&#39;s newly unveiled Spring/Summer 2021 campaign.

For the digitally-streamed show last September, the design duo&nbsp;built on themes surrounding technology and humanity. Juxtaposing these with images of the collection in the new campaign, the Italian house asks a selection of questions, imploring the viewer to reflect on life itself.

PRADA_SS21 adv camp_04.jpg

In the&nbsp;<a href="https://www.lofficielmalaysia.com/fashion/top-trends-from-spring-summer-2021-milan-fashion-week" target="_blank">Spring/Summer 2021 collection</a>, the extent to which technology has impacted our views and self-perception &mdash; especially as we use&nbsp;it to navigate life throughout a <a href="https://www.lofficielmalaysia.com/fashion/fashion-takes-charge-and-contributes-to-coronavirus-global-pandemic" target="_blank">pandemic</a>&nbsp;&mdash; took center stage in its design and presentation.

Simons tapped long-time collaborator Peter de Potter for prints and artwork, and the collection was recorded by&nbsp;multiple swirling cameras.

Now for the campaign, creative director Ferdinando Verderi similarly ditches utilising a lone photographer to capture the campaign&#39;s imagery, instead opting for hundreds of cameras circling the models to unearth unique views, coupling a technology-driven&nbsp;view with human curation that creates &quot;conversation between man and machine.&quot;

Collaboration with its audience will play a pivotal part in the ongoing campaign. As Prada opens up questions regarding creativity,&nbsp;diversity, inclusivity, and sustainability to the fashion world, its followers are invited&nbsp;to weigh in by answering online.

&nbsp;

Find out what questions Prada is asking&nbsp;below:

Finally, the debut Prada campaign by Miuccia Prada and Raf Simons is here!

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