Celebrated Southeast Asian fashion label Pomelo has joined hands for the first time ever with TikTok, the leading destination for short-form mobile video, to announce the launch of their fashion collection.
This Pomelo x TikTok collaboration, themed 'Be Bold, Be YOU', sees the launch of a 13-piece collection that aims to empower women everywhere to be confident in expressing themselves unapologetically.
The Pomelo x TikTok collection encapsulates the creative diversity of the TikTok brand and the authenticity of the individuals within its community. Through this collection, both brands want to empower women to break free from society's expectations and truly embrace themselves with joy, creativity and positivity.
Pomelo and TikTok encourage all women to step out in confidence and proudly display their creativity and originality to the world. This collection inspires everyday women to show off genuine and authentic versions of themselves.
The key design highlight of this streetwear collection is the use of the TikTok logo print on a wide range of silhouettes including bodysuits, crop tops and jackets. Logo print aside, the collection also features pieces like sheer crop tops and crossbody bags that incorporate TikTok's signature colours of Red, Light Aqua, and White to add a fun element to its design aesthetic.
With such a fun and striking assortment of streetwear-inspired separates, the collection is designed to spur the inner fashionista in women to express their personality and attitude.
Both brands want women everywhere to boldly showcase their personal style through a mix and match of unique and contemporary fashion.
Swipe through the gallery below to check out the Pomelo x TikTok collaboration:
Along with the collection, the collaboration also saw the launch of the #BeBoldBeYou TikTok challenge, where users were encouraged to create video content by styling their favourite looks to showcase their personal style.
Bringing joy and excitement back into fashion, this unique collaboration invites all women to join TikTok’s supportive and creative atmosphere. This is where they can become a part of a global community to find joy and relate to one another, this time through a common ground – clothing.