Longchamp's new Brioche bag satisfies all your style cravings

As delectable as it is irresistible.
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This Spring/Summer 2021, Longchamp continues to exhibit the Parisian state of mind with the Brioche bag, which took its name from the signature French pastry.

As timeless as it is current, in a streamlined design, the Brioche bag is Longchamp’s response to the craving for soft power. The compact, lambskin silhouette sets a delicate tone for the bag, exuding the simplicity and effortless chicness Longchamp holds dear to; completed with the puffy contours that lend a sensual and tactile treatment to the structural shape.


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Designed with versatility in mind, the Brioche comes with an adjustable sliding chain that allows its wearer to play with their looks, be it a crossbody or shoulder bag or even a clutch slipped under the arm.

Two sizes and four different colourways – Ivory, Black/Ebony, Red and Jade – are introduced for the debut of the Brioche bag, which you can swipe the gallery below to discover more:

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