#LongchampAmazone: A night escape with Ashley Lau

If you’re an independent woman, the Amazone bag is for you!
Reading time 3 minutes

2018 is a momentous year for Longchamp as it marks the Parisian label's 70th anniversary and also the debut of Kendall Jenner as the new ambassador of Longchamp.

And with these milestones, we also see the birth of the Longchamp Amazone bag, a new silhouette to the Parisian label's stable of icons, that is designed to celebrate individuality and the independent spirit of women.

And who better to showcase the new bag than KL's very own multi-talented independent woman Ashley Lau (@ash_lsl), who shot exclusively with us for Longchamp.

Read on to discover the beauty of Longchamp Amazone, as seen on Ashley Lau:

I Am Woman, I Am Strong

A staple in both local and international fashion scene, Ashley is more than just a pretty face on the fashion front row.

Befitting the spirit of the Longchamp woman, she is a multi-talented independent spirit, whose job description extends to Music DJ, fashion entrepreneur and style influencer.


In the words of Kendall Jenner: “I think there’s this synergy between the term ‘world citizen’ and Longchamp."

Like Kendall who is always on-the-go, our girl Ashley is also an urban traveller that has flown across the globe for her work and if her social media accounts are anything to attest to, her style is always on point.


Je Ne Sais Quoi!

If there's anything about Parisian chic that we love, it is that je ne sais quoi attitude and with the house of Longchamp, it is all about celebrating individuality!

With a wardrobe to envy, a devil-may-care confidence, Ashley makes every city she is in as her playground.

One where she flaunts her style, confidence and flair.

And when you're always on-the-go, you are always in search of that one bag that can pack-in everything you need.

On Ashley's list, her lipsticks, sunglasses, film camera and her headphones are a must – be it for work or play – and with the soft, yet structured body of the Longchamp Amazone, nothing is impossible!

Never Bound By Rules

Lead your Amazone by hand or over your shoulder, the choice is yours!

It is all about the freedom of expression. There is no one right way to carry your Amazone and as you've seen Ashley so far, there's plenty of ways to flaunt it.

From slinging it (crossbody style) to strapping it as simple shoulder handbag or grabbing it by hand like a clutch, you can pick your own poison from the variety of Amazone styles.

From the classic leather (in black or sand) to the Mattelasse (in burgundy or black) and the python skin (in grey or blush), the Amazone comes in three sizes to cater to every woman's needs.

So, which Amazone would you be?



The Longchamp Amazone bag is now available in all Longchamp boutiques worldwide including Pavilion KL, Suria KLCC and The Gardens Mall in Malaysia.

Photography: Ian Wong
Styling: Calvin Chong
Hair: Racheal JJ
Makeup: Susan Lim
Location: The Westin Kuala Lumpur
All looks: Longchamp


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