Fashion

Levi's makes Hello Kitty super cool in denim

The Japanese feline began her anniversary celebration festivities with custom-made wine, and now she needs a cool outfit to match.
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It really is a hot kitty summer this year, because Sanrio has unveiled a charmingly nostalgic streetwear collection with Levi's, following the launch of an exclusive custom-made Hello Kitty wine assortment.

For this Levi's x Hello Kitty collab, the collection celebrates Kitty in all ways possible, in conjunction with her 45th anniversary, and the result is an adorable work of art – perfect for all ages.

The capsule contains t-shirts, tops, hoodies, and denim pieces with the ubiquitous red-bowed Kitty making an appearance on each piece. Signature Hello Kitty motifs pop out across the range, while custom red back patches and embossed rivets highlight Levi’s classic style.

Oversized white overalls plastered in Hello Kitty print and a denim jacket featuring a beautifully embroidered logo make this celebratory collaboration stand out from the rest.

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The cute, commemorative Levi’s x Hello Kitty collection is now available on Levis.com, on Sanrio.com, and in select Levi’s stores including Pavilion KL, Suria KLCC and The Gardens Mall.

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