A powerful ensemble of women explores the endless ways to wear the Duo bag.

In its Fall 2025 global campaign &ldquo;Spark Something Beautiful,&rdquo; Kate Spade New York brings together four-time Grammy nominee Ice Spice, dancer and digital creator Charli D&rsquo;Amelio, Grammy-winning artist Laufey, and model Reign Judge. With a refreshed aesthetic and spirit, the campaign captures the joy and beauty that emerge when friends come together.

Set against the vibrant streets of New York City, the campaign follows its protagonist as she moves through the city alone, approaching a crosswalk. When her friends join her, their togetherness transforms the scene into a joyful celebration, showing how even the smallest moments of connection can spark something beautiful.

The Duo Bag takes the spotlight in this campaign, a multifunctional piece offering four ways to wear: as a shoulder bag, crossbody, clutch, or belt bag. Available in hues such as cashew milk, black, leopard multi, dried thyme, lime slice, cinder grey and burnt sage, it also debuts seasonal tones like red jam and nightshade.

&ldquo;At Kate Spade New York, we believe that the little moments shared together are what truly brighten life,&rdquo; said Kaisy Mae O&rsquo;Reilly, Senior Vice President of Marketing. &ldquo;Like the Duo Bag, our campaign stars reflect uniqueness and versatility &ndash; yet shine brightest together. At its heart, this campaign is about how showing up for each other can transform even the simplest moments into something extraordinary.&rdquo;

Visit <a href="https://malaysia.katespade.com/meetduo">katespade.com </a>to find out more.

Ice Spice, Charli D’Amelio, Laufey, and Reign Judge star in Kate Spade New York’s campaign

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