After the buzzed appointment of Hedi Slimane to the house of Celine, the fashion label has finally unveiled its latest flagship store, located at New York's Madison Avenue, with a completely new look and feel.
And this new space marks the world's largest Celine boutique that houses the brand's latest womenswear and menswear collection.
At the Hedi-designed New York flagship store, materials such as marble, brass, oak, concrete as well as stainless steel are heavily applied to capture a raw, earthy accent against the back and white tone -colliding brutalism with Celine's signature minimalist vision.
Aside from the furniture designed by Hedi himself, the boutique also features sculpture and installation by artists such as James Balmfort and Jose Dávila.
The flagship store in New York is also a prelude to Celine's global retail push under the lead of Hedi and the house's expansion to menswear (and perhaps fragrance in the near future).
For now, Celine is all set to launch more re-designed boutiques in Hong Kong, Tokyo, Shanghai, Beijing, London Milan and Paris, including new standalone men's stores.
Swipe gallery below to see what the new Celine space looks like: