Fashion

#GUE88: Guess and 88rising delivers 2nd collaboration

Featuring a yearbook that stars the crew Joji, Rich Brian, Niki, Masiwei and Nono.
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Following the successful debut of their collaboration, last November 2018, Guess and 88rising (@88rising) drops the second capsule collection which includes 54 pieces of garments as well as accessories.

For the second drop of #GUE88, Guess and 88rising continue to explore their shared music roots and the juxtaposition of the West and Asian youth culture, translating the synergy into a dynamic collection.  

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"We wanted to build on the tie dye theme from year one, so we based it around an acid wash concept. The majorly expanded line represents the essence of 88rising: we are forever living our lives on our own terms, guided in our belief for creative freedom, and along the way, forging an irresistible energy that enables us to push Asian culture to new dimensions."

 

– Sean Miyashiro, 88rising, founder and CEO

Build on the tie-dye theme from last year,  #GUE88 2019 edition once again brings back the throwback trends with a heavy acid wash comeback conjured on daring, saturated palette. And to add an even more nostalgic note to the collab, the crew of 88rising did a campaign shoot in yearbook concept, of course, with messages written inside!

Swipe the gallery to take a look at the 2019 edition of #GUE88

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