Fashion

Gucci Wooster in New York is the reason to shop in-store

Dropping its pin in New York's SoHo, Gucci Wooster proves that brick-and-mortar experience is still relevant!
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Following Gucci Garden's opening in Florence earlier this year, the Italian house continues to expand its realm, dropping its presence in SoHo, New York.

The neighbourhood in Downtown Manhattan has made an echo to the ideology of Gucci of evoking the classic and inspiring innovation.

Connecting with this artistic heritage urban district, the new space is a centre of creativity that captures the energy of Gucci at any moment where you can discover the latest Gucci collections and special collaborations.

Now, let's take a visual tour of the space:

SoHo during the 1970s and 80s epitomized a freewheeling attitude to music, film, literature, fashion and all kind of creatives. It has become the core of Manhattan’s art community, where people visit for the legacy of Andy Warhol, Keith Haring, Jean Michel Basquiat, Blondie and more.

And for Gucci, 63 Wooster Street is the home for its new establishment.

It's renovated from a former pencil factory!

Located in a 155-year-old landmark protected building, Gucci Wooster stays loyal to the original framework and the cast-iron architecture which characterizes SoHo.

The only changed was the renovation of the brickwork, wooden floors and tin ceiling.

Inside, it's all about Gucci Décor

Inside the 10,000-square-feet space is a realisation of Alessandro Michele’s "past-meets-future" aesthetic.

With furniture and textile, velvet sofas and engraved wooden tables (from the Gucci Décor Collection), the interior brings a luxurious, yet cosy touch to the expansive space.

The 3D Gucci Experience

Like Gucci Garden in Italy, Gucci Wooster also features an intimate screening room with an interactive LED wall that allows viewers to immerse into a 3D experience without wearing 3D glasses.

The screening room and dedicated space will also be hosting works from different artists and creatives in the future.

(Swipe gallery below for more images of Gucci Wooster)

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This time, instead of a boutique for shoppers, Gucci continues its effort to build a space, where visitors are encouraged to interact with the merchandise and discover more about Gucci's rich heritage.

A cast of trained ‘Gucci Connectors’ will also be replacing sales assistants at Gucci Wooster, playing the roles as storytellers to bridge the distance between visitors.

 

Gucci celebrates SoHo's legacy

In celebration of the opening of Gucci Wooster, Gucci is also adding two nostalgic touch to the space.

From now until 2019, John ‘Jellybean’ Benitez (the iconic DJ of New York City club culture during the 1980s) will be taking up a musical residency at the SoHo Gucci space to curate playlists that will be aired within.

Also, Gucci has re-printed Andy Warhol’s Interview Magazine, featuring Madonna on the cover, as a homage to the culturally rich artistic heritage of SoHo.

Gucci Wooster is now open from 11 AM  to 8 PM every Monday to Saturday, and 12 to 6 PM every Sunday and is located on 63 Wooster Street, SoHo, New York.

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