Following Gucci Garden's opening in Florence earlier this year, the Italian house continues to expand its realm, dropping its presence in SoHo, New York.
The neighbourhood in Downtown Manhattan has made an echo to the ideology of Gucci of evoking the classic and inspiring innovation.
Connecting with this artistic heritage urban district, the new space is a centre of creativity that captures the energy of Gucci at any moment where you can discover the latest Gucci collections and special collaborations.
Now, let's take a visual tour of the space:
SoHo during the 1970s and 80s epitomized a freewheeling attitude to music, film, literature, fashion and all kind of creatives. It has become the core of Manhattan’s art community, where people visit for the legacy of Andy Warhol, Keith Haring, Jean Michel Basquiat, Blondie and more.
And for Gucci, 63 Wooster Street is the home for its new establishment.
It's renovated from a former pencil factory!
Located in a 155-year-old landmark protected building, Gucci Wooster stays loyal to the original framework and the cast-iron architecture which characterizes SoHo.
The only changed was the renovation of the brickwork, wooden floors and tin ceiling.
This time, instead of a boutique for shoppers, Gucci continues its effort to build a space, where visitors are encouraged to interact with the merchandise and discover more about Gucci's rich heritage.
A cast of trained ‘Gucci Connectors’ will also be replacing sales assistants at Gucci Wooster, playing the roles as storytellers to bridge the distance between visitors.
Gucci Wooster is now open from 11 AM to 8 PM every Monday to Saturday, and 12 to 6 PM every Sunday and is located on 63 Wooster Street, SoHo, New York.