Fashion

Gucci Garden is now a boutique, museum and restaurant in Italy

Truly immerse yourself in the Gucci experience as the Gucci Garden comes to life in Florence, Italy.

Gucci Garden, a phrase that often pops up in the Alessandro Michele's Gucci vocabulary and we always see it as a state of mind, a theme and an experience brought to us from the fashion he creates.

And now, Alessandro has turned Gucci Garden into a physical embodiment as the Italian house signals the opening of Gucci Garden in Florence – a boutique, museum and restaurant to bring you an infinite Gucci experience.

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Set in Florence, Gucci's home ground, inside the historic Palazzo della Mercanzia, the Gucci Garden is dedicated to an exploration of the eclectic creativity that lies at the very heart of the House.

And without further ado, let us bring you on a visual tour of the space...

Gucci Garden Galleria

When we say "museum", the first part of Gucci Garden, the Galleria is more attune to a multi-sensory exhibition space and gallery featuring the heritage of Gucci, from the beginning in 1921 to the current evolution of the house.

Split into seven unique spaces in two floors (ground and first level), each room showcases a different side of Gucci.

From Guccification that focuses on the evolution of the double 'G' logo including the recent Gucci Ghost collaboration to Cosmorama, which is dedicated to its bags and accessories lineage, the Galleria showcases works by all the creative minds that helmed (and currently helming) Gucci including Alessandro himself, Frida Giannini and Tom Ford.

There is also Cinema da Camera, which is a 30-people-sized film auditorium, where visitors can watch experiential films curated by the Galleria.

(Swipe below to see more images of the Galleria)

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Paraphernalia featuring the iconic silhouettes and motifs of Gucci
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Guccification featuring the evolution of the Gucci double 'G' logo
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Guccification featuring the evolution of the Gucci double 'G' logo
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Ephemara featuring videos, memorabilia and products that recounts the history of Gucci.
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Ephemara featuring videos, memorabilia and products that recounts the history of Gucci.
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De Rerum Natura featuring two rooms that tells the story of the iconography of animals and gardens.
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De Rerum Natura featuring two rooms that tells the story of the iconography of animals and gardens.
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De Rerum Natura featuring two rooms that tells the story of the iconography of animals and gardens.
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De Rerum Natura featuring two rooms that tells the story of the iconography of animals and gardens.
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Cosmorama featuring bags, suitcases and luggage that highlights the origin of Gucci as a leather maker.
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Cinema da Camera, a velvet-covered auditorium that showcases experimental films of today.

The Gucci Osteria (restaurant)

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If you've ever dreamt of a gourmet experience ala Gucci-style, like us, then the Gucci Osteria is the restaurant you need to visit.

Helmed by three-Michelin-star chef Massimo Bottura (owner of Osteria Francescana), the Gucci Osteria ties in the Gucci Garden experience with iconic Italian dishes, all with the Massimo Bottura fine dining twist.

Of course, the restaurant is dressed fully in the eclectic Gucci Décor Collection.

Gucci Garden Boutique

And what would a Gucci space be without a unique retail space? For the Gucci Garden, you can find a bazaar-like boutique, adjacent to the restaurant.

And within, Gucci features exclusive collections of shoes and bags in special materials; limited edition ready-to-wear and even one-of one-of-a-kind creations, such as silk bomber jackets that feature the Gucci Garden Gothic script.

The best part of it all is that these amazing collections are all designed exclusively for the Gucci Garden with the Gucci Garden label and cannot be found anywhere else in the world!

(Swipe left below to see a sneak peek of the collections inside)

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Last but not least, here are the opening hours and details...

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The Gucci Garden is located at Palazzo della Mercanzia at Piazza della Mercanzia, 4, 40125 Bologna BO, Italy.

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The Gucci Garden is open seven days a week, all year-round, with closures planned for 25th December, 1st January and 15th August.

The Gucci Garden Galleria and Boutique is opened from 10 AM to 730 PM and the last entry for the Galleria is at 630 PM.

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The Gucci Garden Galleria has a standard admission fee of 8 euros and 50% of each ticket sale will be donated to support restoration projects in the City of Florence.

The Gucci Galleria also provides selected discounts including 6 euros for students and free admission for children under 12, senior citizens above 65 and disabled people. For Florence residents, admissions are free on Mondays only.

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The Gucci Osteria is open for reservations from 12 PM to 830 PM and it is an all-day dining restaurant.

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