With the tradition of Cruise collections showing in unique and captivating locations, Gucci has announced its Cruise 2018 show will be held at Palatina Gallery in Pitti Palace, Florence.
Gucci, a Florentine brand, decides to go back to Florence for its coming show as an effort to strengthen its ties to the city where the brand was founded in 1921.
The Cruise 2018 show is also part of a multi-faceted cultural project with the Uffizi Gallery and the city of Florence, titled "Primavera di Boboli", created to restore and improve the Boboli Gardens within the Pitti Palace and Gucci will also be contributing 2 million Euros to the project.
The first fashion show to ever be hosted in the Pitti Palace on 29th May 2017, Gucci plans to create a true sensory experience within the Palatina Gallery for all who attends.
Stay tuned as we bring you more updates on this exciting show and remember to follow us on Instagram (@lofficielmalaysia) for live updates.