After starring singer Harry Styles in the Gucci Men's Tailoring campaign, Gucci once again casts British photographer Glen Luchford as the lens for its Fall/Winter 2018 campaign.
And this time, Gucci wants to celebrate the uniqueness of every collector and every type of obsession (be it baby dragons or severed heads).
It's impossible for us to forget the coming Fall/Winter 2018 collection where Creative Director Alessandro Michele intrigued us with those extravagant velvet, sleek silks, leather, and lace as he sent models, holding baby dragon in arms and carrying their clone heads like a fashion statement, down the runway.
Inspired by 'eccentric personalities who passionately seek out paintings, antiques, rare objects and other vintage collectibles', the designer continues his bizarre fantasy in the latest Gucci Fall/Winter 2018 campaign.
And through the lens of Glen Luchford, we explore the one's own universe of all the collectors, curators with different obsessions and collections.
Swipe the gallery below to take a look at the Gucci Collectors campaign: