Get in the groove with Longchamp's City Blossom film

It's a blossoming fashion party at Longchamp and you're invited too!
Reading time 54 seconds

When it's Spring, floral is hardly something we excite about but the Longchamp Spring/Summer 2017 collection is an exception we are absolutely raving on.

Bringing the soft and feminine floral approach with an urban athletic contrast, Longchamp's latest collection for the season (aptly named "City Blossom), blooms into blossoms of brightly hued ready-to-wear and accessories with dashes of sakura flowers in between.

And to celebrate the City Blossom collection, Longchamp engaged with Spanish director Victor Claramunt to produce a unique fashion narrative to show you how the collection fits into the modern women's wardrobe.

Watch the film below:

City Blossom by Longchamp

The Longchamp Spring/Summer 2017 "City Blossom" collection is now available at all Longchamp boutiques worldwide including Pavilion KL and The Gardens Mall.

For more information, visit

related posts

Recommended posts for you