When you think of the words punk rock, nonchalance cool and supermodel, there's no other name to pop in mind than Freja Beha Erichsen, the Danish supermodel and famed Queen of Cool.
And this coming Fall 2017, the edgy Freja is back in full force and will be the new face of Longchamp, bringing her signature nonchalance style to the brand's coming ad campaigns.
Modern, contemporary and chic, Freja joins the long line of stars like Jean Seberg and Jane Birkin, who – although not actually born in Paris – epitomise the art of Parisian chic.
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Styled by Géraldine Saglio and photographed by Angelo Pennetta on the streets of Paris, Freja's main co-star is the Mademoiselle Longchamp bag, the star bag of the Fall 2017 collection.
Paired with this chic satchel bag is the Longchamp ready-to-wear collection, which includes patent aviator leather jackets and stretched pants – the perfect urban rock chic look.
Longchamp Artistic Director Sophie Delafontaine says, "This new campaign powerfully conveys not only the values of Longchamp – freedom, creativity, craftsmanship and intimate luxury – but also the idea that being Parisian is, first and foremost, a state of mind."
Now, it's time to get ready because this coming season is all about embracing that Parisian "je ne sais quoi" attitude ala Freja Beha Erichsen style, of course!