The brand kickstarts the most wonderful time of the year with &ldquo;A Hilfiger Holiday&rdquo; campaign.

The holiday season has officially arrived, and Tommy Hilfiger is diving into the festivities with the launch of its &ldquo;A Hilfiger Holiday&rdquo; campaign &mdash; one that remixes tradition without forgetting its signature American prep.
&ldquo;Holidays in the Hilfiger household were filled with the bustling excitement of nine kids, lots of guests and endless games,&rdquo; recalls Tommy Hilfiger. That sense of warmth and family spirit remains the anchor of the new campaign, channelling classic holiday nostalgia through a modern lens.
For this year&rsquo;s celebration, the brand invited Korean-American model and global style tastemaker Irene Kim for an exclusive shoot. The set, transformed into a festive playground, offers the perfect backdrop for the brand&rsquo;s Holiday 2025 collection.

Speaking of the collection, the line-up is made up of timeless staples updated with striking details. Outerwear takes the spotlight, from varsity jackets to plush wool coats and refined tweed pieces that are equal parts polished and playful. Knitwear leans heavily into texture and pattern, with houndstooth sweaters, Tommy Crest motifs, and cable-knit favorites from &ldquo;Tommy&rsquo;s Cable Knit Shop&rdquo; that allows you to layer up in style for chillier days.
As day turns to night, the collection&rsquo;s occasionwear effortlessly comes through. Velvet tuxedo jackets, gold-button blazers, pleated midi skirts and a hint of sequinned shimmer come together to create party-ready looks with that unmistakable Hilfiger allure.

Double-Faced Wool Blend Bomber Jacket, Tommy Hilfiger

Self-Tie Belt Slim Mini Shirt Dress, Tommy Hilfiger

Leather Square Toe Loafers, Tommy Hilfiger

Below, a quickfire chat with Irene Kim during the shoot, whose vibrant energy and style perfectly encapsulate the campaign&rsquo;s joyful spirit.
Describe your style in three words. Colourful, elevated and low-key.
What gets your heart racing? Shopping [laughs], and cute outfits.
What was your favourite look from today&rsquo;s shoot with Tommy Hilfiger? My favourite look was probably the mini dress and shearling coat. The weather&rsquo;s getting really cold now, so the shearling black coat was super cosy.

The Tommy Hilfiger Holiday 2025 collection launches in December, both in stores and on <a href="tommy.com">tommy.com.</a>

Exclusive: Tommy Hilfiger taps Irene Kim for “A Hilfiger Holiday”

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