Mrs Hailey Bieber is putting her own twist to the iconic 501® denim in celebration of Levi's 501® Day.
On the coming 20th May 2010, the denim label celebrates the 501® classics for being in existence for 146 years and to kickstart the anniversary, Levi's has come up with a beautiful campaign with Hailey to showcase its customisation service.
And who embodies the contemporary spirit better than It girl Hailey?
For the campaign, Hailey has customised her jeans with bleached splashes, patches and a hint of neon.
Do you think you can do better? Have fun, because this month you can customize your own Levi's 501s in selected Levi's stores worldwide.