Levi's x Hailey Bieber is coming!

This is how Hailey Bieber loves her 501 jeans.

Mrs Hailey Bieber is putting her own twist to the iconic 501® denim in celebration of Levi's 501® Day.

On the coming 20th May 2010, the denim label celebrates the 501® classics for being in existence for 146 years and to kickstart the anniversary, Levi's has come up with a beautiful campaign with Hailey to showcase its customisation service.

And who embodies the contemporary spirit better than It girl Hailey?

For the campaign, Hailey has customised her jeans with bleached splashes, patches and a hint of neon.

Do you think you can do better?  Have fun, because this month you can customize your own Levi's 501s in selected Levi's stores worldwide.

Swipe to see Hailey in her 501s:

1556249242526588 levi s 501  vintage trucker jacket1556249243089640 levi s 501  customized 501 jeans and trucker jacket
1556249243762333 levi s 501  customized 501 metal buttons shorts in dark pacific levi s made crafted boy tee in bright white1556249244300905 levi s 501 original fit jeans in lovefool levi s graphic cropped tee shirt in washed neon pink2

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