Coach unveils a free designer collection for The Sims&trade; 4, celebrating self-expression and creativity on a global scale starting 13th January 2025.

By unveiling a co-created, free-to-play collection for The Sims&trade; 4, Coach deepens its exploration of video games as a powerful space for self-expression, imagination, and creative freedom. Available to players worldwide, the initiative marks a new chapter in the ongoing dialogue between digital creation and contemporary style.
For over 25 years, The Sims&trade; has fostered one of the most inventive and inclusive communities in gaming&mdash;a universe where every detail speaks, and every styling choice becomes a statement. It is within this expressive framework that Coach reinforces its long-standing commitment to individuality, inviting players to craft personal journeys defined by courage, audacity, and modern elegance.
The collection features nine pieces presented in 65 pattern and colour variations, enabling the creation of hundreds of distinct looks. At its heart is the Coach Trunk, a digital &ldquo;heirloom&rdquo; that unlocks pre-styled outfits designed to evoke specific emotional states, positioning fashion as a meaningful storytelling tool. Iconic designs such as the Tabby and Brooklyn bags are also reimagined as Build Mode d&eacute;cor, allowing Sims to infuse their virtual homes with the unmistakable spirit of Coach&rsquo;s New York City heritage.

This launch forms part of Coach&rsquo;s broader strategy to engage the gaming universe as a cultural and creative platform. Following a recent activation in NBA 2K26&mdash;which extends the brand&rsquo;s multi-year partnership with the WNBA and spotlights athletes defined by confidence and individuality&mdash;Coach continues to blur the boundaries between performance, identity, and style. The brand has also ventured into immersive digital spaces through its Spring 2024 Find Your Courage campaign on Roblox and ZEPETO, where virtual Tabby bags and interactive experiences invited global communities to connect with its ethos in new, participatory ways.
With The Sims&trade; 4, Coach does more than collaborate&mdash;it integrates into a living world. A world where fashion becomes narrative, interiors express attitude, and every player is free to explore, on their own terms, the courage to be themselves.

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Coach steps forward with with a fashion collection for The Sims™ 4

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