Fashion

Burberry dives deep into concept of duality for Autumn 2020 pre-collection

Reimagining house archives with a breath of fresh air, Riccardo is taking his vision for Burberry to the next level.
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Since his appointment for Burberry, designer Riccardo Tisci has constantly pushed the British label into new exciting ventures, from unique campaigns to archive revivals and stunning projects (like the B Series).

And now, he drops another amazing dosage of his creativity for Autumn/Winter 2020 pre-collection campaign – a visual pleaser that continues to explore the concept of duality, reinforcing the fashion house’s refreshed identity under Riccardo.

Starring Irina Shayk and Reece Nelson; and captured by photographer Danko Steiner, the campaign reimagines pieces from the Burberry archive with a sense of vibrancy. Classic Burberry silhouettes are reinterpreted with new proportions and fresh techniques, like the iconic check overlaid with camouflage and quilting re-energised with bold colours.

 

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"I have always been drawn to the notion of duality and viewing things from two perspectives - bringing a depth and contrast to a person or a concept. This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity."

– Riccardo Tisci, Burberry Chief Creative Officer

 

 

Scroll down to see more images from the campaign:

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