Reimagining house archives with a breath of fresh air, Riccardo is taking his vision for Burberry to the next level.

Since his appointment for Burberry, designer Riccardo Tisci has constantly pushed the British label into <a href="https://www.lofficielmalaysia.com/fashion/get-the-first-look-inside-riccardo-tisci-s-first-burberry-campaign">new exciting ventures</a>, from unique campaigns to archive revivals and stunning projects (like the B Series).

And now, he drops another amazing dosage of his creativity&nbsp;for Autumn/Winter 2020 pre-collection campaign &ndash; a visual pleaser that continues to explore <a href="https://www.lofficielmalaysia.com/fashion/burberry-aw-2019-campaign-explores-juxtapositions-of-identity">the concept of duality</a>,&nbsp;reinforcing the fashion house&rsquo;s refreshed identity under Riccardo.

Starring Irina Shayk and Reece Nelson; and captured by photographer <a href="https://www.lofficielmalaysia.com/fashion/burberry-aw-2019-campaign-explores-juxtapositions-of-identity">Danko Steiner</a>, the campaign&nbsp;reimagines pieces from the Burberry archive with a sense of vibrancy. Classic Burberry silhouettes are reinterpreted with new proportions and fresh techniques, like the&nbsp;iconic check overlaid with camouflage and quilting re-energised with bold colours.

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Burberry reveals Autumn_Winter 2020 Pre-Collection Campaign c Courtesy of Burberry _ Danko Steiner_004.jpg

&quot;I have always been drawn to the notion of duality and viewing things from two perspectives - bringing a depth and contrast to a person or a concept. This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity.&quot;

&ndash; Riccardo Tisci, Burberry Chief Creative Officer

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Scroll down to see more images from the campaign:

Burberry reveals Autumn_Winter 2020 Pre-Collection Campaign c Courtesy of Burberry _ Danko Steiner_002.jpg

Burberry dives deep into concept of duality for Autumn 2020 pre-collection

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