Jus when we thought a high fashion meme campaign was mind-blowing enough, Alessandro Michele drops another fashion bomb on us: an electronic music festival hosted at the Gucci HQ.
Titled "#C2CLMN", the exciting event, organised by Club to Club Festival, is the Milan edition for the famed festival in occasion of Milan Art Fair and will be hosted at Gucci's Milan headquarters come 30th March 2017 for its long list of VIP guests.
Yes, this festival is by invitation only!
But fret not, because we've found a way for you to stand a chance to win tickets to the show by applying through Club to Club Festival right here.
For this exciting music venture by Gucci, Alessandro has picked Venezuelan producer Arca, known for his collaborations with Kanye West, Björk and FKA Twigs, to headline to performance.
The festival will also feature music talents like Amnesia Scanner, London's Gaika and Toxe, alongside a visual performance by artist Jesse Kanda.