Brace yourself for a music festival hosted by Gucci

We rarely use this term, but Gucci's debut music fest will definitely be 'LIT'.
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Jus when we thought a high fashion meme campaign was mind-blowing enough, Alessandro Michele drops another fashion bomb on us: an electronic music festival hosted at the Gucci HQ.

Titled "#C2CLMN", the exciting event, organised by Club to Club Festival, is the Milan edition for the famed festival in occasion of Milan Art Fair and will be hosted at Gucci's Milan headquarters come 30th March 2017 for its long list of VIP guests.

Yes, this festival is by invitation only!

But fret not, because we've found a way for you to stand a chance to win tickets to the show by applying through Club to Club Festival right here.

For this exciting music venture by Gucci, Alessandro has picked Venezuelan producer Arca, known for his collaborations with Kanye West, Björk and FKA Twigs, to headline to performance.

The festival will also feature music talents like Amnesia Scanner, London's Gaika and Toxe, alongside a visual performance by artist Jesse Kanda.

And you go to a Gucci music fest, you definitely need these limited edition tees!

And on the topic of the music fest, you'll need outfits and the newly launched limited edition Gucci t-shirts, designed exclusively to celebrate the fifth anniversary of Dover Street Market Ginza, is a must!

Available in three designs, these tees are the perfect party tops you'll ever need. Plus, each purchase will come with a complimentary necklace designed by Rei Kawakubo, founder of Comme des Garçons and Dover Street Market.

As if we need more reasons to buy these beauties!



The Gucci Dover Street Market Ginza fifth anniversary T-shirts are now available at Dover Street Market Ginza.

For more information on the #C2CMLN music festival at Gucci HQ and to apply for a ticket, visit


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