The global brand ambassador makes relaxed prep her own in Levi’s Fall/Winter 2026 collection.

When it comes to off-duty style, ROSÉ has mastered the art of looking put together without appearing overly considered. Away from the red carpet, the BLACKPINK star gravitates towards easy denim, relaxed layers and understated staples, making her a natural fit for Levi’s latest “Keep It Loose” campaign.
At its centre is Loose Prep, a key theme from the Fall/Winter 2026 collection that reinterprets familiar collegiate and preppy codes through Levi’s signature denim. Conventional proportions give way to roomier silhouettes, easy layering pieces and relaxed fits designed to be styled with individuality.

Courtesy of Levi's

ROSÉ puts that philosophy into practice by combining Loose Taper and Loose Boot jeans with relaxed tops and considered layers. Pieces are knotted, layered and played with in a way that reflects her polished yet unfussy wardrobe, while showing how looser denim can move easily between classic Americana and contemporary street style.
Rather than prescribing a single way to wear the collection, “Keep It Loose” encourages experimentation and personal expression. It is an approach that makes familiar wardrobe staples feel relevant again without chasing passing trends.
Shot on film by British photographer and director Mel Bles, with cinematography by João de Botelho and set design by Spencer Vrooman, the campaign has a timeless, lived-in quality that complements its relaxed attitude. Selected Levi’s flagship stores will also feature exclusive edits of ROSÉ’s campaign styling, offering further inspiration for making Loose Prep your own.

ROSÉ shows us how to wear relaxed denim with Levi’s this Fall 2026

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