The international pop star took to her personal Instagram to confirm the launch of her very own label.

Talented rapper, international fashion icon and now label owner? It&rsquo;s true, Blackpink&rsquo;s Jennie has embarked on yet another venture.
 This time, it&rsquo;s her very own label called Odd Atelier, or OA for short, which was announced by the star herself on Instagram. This news came in the midst of Jennie's contract renewal discussion with YG Entertainment.
Soon after her announcement for OA,&nbsp; YG Entertainment has announced that the company is only signing a contract renewal for Blackpink's group activities, while each of the members will be running their own activities as solo artists.

The company has an official account, with its first posts released two days ago. The brief introduction reads, &ldquo;OA, which stands for ODD ATELIER, is a space that aims to create new things that attract attention in a different way from what is usual or expected. It is a label founded by artist JENNIE in November 2023.&rdquo; Along with the concise description of OA, the account also shared three black-and-white images of Jennie.

Jennie also dually shared a post with the OA account, confirming the news that OA is the newest brainchild of the international pop star. 
She shared a note on Instagram regarding the launch of OA, &ldquo;This year was filled with many accomplishments, and I&rsquo;m so thankful for all the love I&rsquo;ve received. I&rsquo;m also excited about what&rsquo;s to come, as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course, Blackpink.&rdquo;
In just two days, the OA account has already amassed over 1 million followers, underscoring Jennie&rsquo;s undeniable global popularity. Fans have been left wanting more, especially since no one yet knows what exactly to expect from OA. Blinks have also been leaving messages of support on the label&rsquo;s Instagram posts, congratulating the rapper for the big achievement of setting up her own company.&nbsp;

Since first coming onto the scene in 2016 with Blackpink, Jennie has always been deemed a trailblazer and trendsetter. Her unique look and distinct sense of style have led her into the heart of fashion, earning her the title of the &lsquo;Human Chanel&rsquo; as an ambassador of the luxury house. 
A regular attendee of fashion shows at Paris Fashion Week, Jennie was also recently the face of Jacquemus&rsquo; holiday campaign. With all these accomplishments and more behind Jennie, it&rsquo;s safe to say we&rsquo;re hyped to see what&rsquo;s going to emerge from Odd Atelier.

Blackpink’s Jennie starts her own label ‘Odd Atelier’

Recommended posts for you

Beauty

Dyson’s Airstrait is finally here, is it worth the hype?

Beauty

Francis Kurkdjian talks about the new Miss Dior Parfum and what eternal youth means to him

Beauty

From field to face: A trip to the camellia farm and open-sky lab with CHANEL Beauty

Beauty

Daphné Bugey inspires us with perfumes

Fashion

Roger Vivier channels a modern fairytale in its Spring/Summer 2024 campaign

Arts, Culture & Lifestyle

Lanson Place Causeway Bay is a masterclass in quiet luxury

Beauty

All the winners from L’Officiel Beauty Absolutes 2024

Beauty

Beauty Absolutes 2024: Meet our judges Shiyo Joo, Julie Anne Kang and Arinna Erin