Fashion

Balmain collaborates with Beats by Dr. Dre

by Наташа Шубина, Russia
20.07.2017
Naturally. the campaign for Balmain x Beats by Dr Dre collection features Kylie Jenner.

A renowned audio brand, Beats by Dr Dre has always been known for its unique collabs like Lady Gaga, MCM and Fendi.

Now it's time for Balmain to shine as creative director Olivier Rousteing works together with Beats by Dr Dre to redesign two unique headsets: Studio Wireless headphones and Powerbeats3 Wireless earphones.

Dressed in army green and metallic gold (Olivier's signature), the new collection of headphones are modelled by, none other than, Kylie Jenner for its advertising campaign.

(Swipe below to see more photos of the campaign) 

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On the collaboration, Olivier says, "Beats is modern and futuristic. I wanted to bring French luxury to technology. But when it’s about technology, there are challenges, so you need [to approach the project with] a lot of respect. You cannot treat headphones like a garment."

(Swipe below to see the designs available)

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Priced at USD249.95 onwards, the Balmain x Beats by Dr Dre headphones collection is now available at all Apple and Balmain boutiques in Los Angeles and New York.

You can also purchase them online via  Apple and Balmain's official website.

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