This appointment not only breaks through the traditional boundaries of high fashion houses but also signifies a new stage in the fusion of street culture and luxury fashion.

This decision is groundbreaking in Chanel's 134-year history, making A$AP Rocky the brand's first African-American male brand ambassador. This move continues the innovative spirit of the late Creative Director Karl Lagerfeld and showcases the transformative vision of the new creative director Matthieu Blazy. Unlike conventional brand ambassadorships, Rocky will be deeply involved in the brand's art projects as a "creative collaborator," a pioneering model in the interaction between luxury brands and musicians.

A$AP Rocky's global cultural influence is undeniable. He is not only a Grammy-nominated renowned musician but also a recognised fashion icon, boasting over 20 million followers on social media. More importantly, the cultural inclusivity and creative freedom he aligns perfectly with the direction of contemporary luxury brands.
A$AP Rocky says, "Matthieu&rsquo;s imagination is pushing fashion forward. His designs feel both sensitive and strong, they&rsquo;re grounded in reality but at the same time, always invite one to wonder. I&rsquo;m so excited to see him at Chanel."

Rocky's connection with Chanel dates back to 2019, when he repeatedly showcased Chanel pieces in public, including classic tweed jackets and pearl necklaces. At the 2023 MET Gala, he stunned the audience with a deconstructed Chanel gown, hailed as one of the best looks of the year. This daring, gender-bound style perfectly aligns with the fluid nature of contemporary fashion.

In its official statement announcing this historic appointment, On his appointment, Blazy says, "Rocky is an incredible artist who puts his heart and soul into every project he&rsquo;s involved in, in addition to being an incredible human being. Musician, actor, father, friend... he brings so much to the table and always delivers with kindness. We are thrilled to welcome him to Chanel and I&rsquo;m thrilled to work together again."

A$AP Rocky appointed Chanel brand ambassador ahead of Chanel Metiers d'art show

November 2024

October 2024

A$AP Rocky appointed Chanel brand ambassador ahead of Chanel Metiers d'art show

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