A Parisian label we all love for its Le Pliage bags, Longchamp has truly elevated the brand's identity with consecutive seasons of stellar ready-to-wear collections.
And this Fall 2019, Sophie Delafontaine brings Longchamp back to New York Fashion Week for the second time to present a collection that captures the free-spirited energy of travellers with a twist of rock-and-roll vibes to match.
Featuring an array of billowing dressed (a Longchamp signature), the collection is also juxtaposed by architectural jackets, rock-and-roll belts and graphic prints – perfectly marrying the Parisian chic aesthetic with the edgy New York scene.
The new Longchamp logo arrives!
Ready-to-wear aside, Longchamp hits the scene with a bigger statement this season as it introduced a new logo – the LGP, a type inspired by Bauhaus artists and New York’s maze-like grid plan.
Plastered all over the runway – most notably on the mini Le Pliage bags – the new LGP logo is the buzz of the town since its debut on the runway. Titled "La Voyageuse", the new mini Le Pliage mirrors portable vanity cases to exude a ladylike-charm.
See the runway video here: