Runway

Fall 2019: A look at Daniel Lee's debut Bottega Veneta collection

Daniel Lee made his debut at Bottega Veneta with looks that maintained the brand codes, but with a revitalized, modern and youthful look.
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Fashion designer Daniel Lee, 32, made his debut as the head of the luxury brand Bottega Veneta at Milan Fashion Week with much buzz.

The new creative director presented the men's and women's collections in one of the most beautiful locations of the season: a transparent tent installed at the foot of the Peace Arch in the heart of the capital of Italian fashion.

Lee, who has worked with the likes of Margiela, Balenciaga, Donna Karan and more notably, Celine, has accepted the challenge of revolutionizing the brand, famous for its leather handbags and accessories. Founded in 1966 in Vicenza, in northern Veneto and bought in 2001 by the Gucci group, Bottega Veneta has sought to diversify its fashion offerings, famous for their timeless elegance.

Lee has set out to revitalize the brand.

The British designer chose to keep the brand codes in a high-quality, elegant and sophisticated style, but gave it a modern touch through the bulky suits and coats made of noble materials, especially fine leather.

Backstage, just before the show, Lee did not hide his ambition by saying: "I want to make this the most important fashion brand in the world."

 

[Translated by L'Officiel Singapore]

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Watch the show on www.bottegaveneta.com

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