Beauty

Zoë Kravitz is the new face of YSL Black Opium

Because YSL has an endless love for Zoë Kravitz, just like we do.
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The YSL Global Makeup ambassador and #YSL16 protagonist Zoë Kravitz is expanding her role as the new face of YSL Beauté Black Opium

It's not just her bold and effortless edgy style that brought her the role to embody a new generation of Black Opium devotees, but also her energetic and enigmatic aura that fiercely resonates the daring, addictive and sensuality of the iconic scent.

"I’m so excited to be the new ambassador for such an incredible, bold, iconic fragrance. Black Opium is a modern legend, and to be able to share its power with a global audience is an honour. I’ve very much enjoyed my work with this timeless company so far, and look forward to taking it to a new level."

– Zoë Kravitz

 

And of course, a new digital campaign shot by Tyrone Lebon as well as a campaign film directed by Jonas Lindstroem, are on their way.

The film is set in a steamy urban cityscape somewhere within Asia, echoing the world of adventure and addiction that is Black Opium; where we'll see Zoë Kravitz wandering along the rooftops when night falls and mesmerising us with her soulful pair of eyes.

Follow @ysl on Instagram and stay tuned for the release of the new Black Opium campaign on 18th August.

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