#PinkRibbon25: Estée Lauder for Breast Cancer Awareness

This year, there's two limited edition products to be sold to benefit the breast cancer awareness and research initiatives.
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Started in 1992 by Evelyn H. Lauder, this year marks the 25th anniversary of the Estée Lauder Pink Ribbon and its annual breast cancer awareness campaign.

And to celebrate the milestone, Estée Lauder has launched two limited edition designs of its signature products – the Advanced Night Repair Serum and Pink Ribbon Knockout Eyes Collection.

The iconic #1 repair serum of the brand is now clad in a pink body with a unique charm keychain attached, while the 8-colour shadow palette gets an abstract treatment and comes in a set with full-size Knockout Mascara, eyeshadow brush, mini Double Wear Eye Pencil and a makeup bag.

(See the limited edition products below)

And for this year, Estée Lauder will donate 100% of its profit proceeds to selected beneficiaries including National Cancer Society Malaysia, Breast Cancer Welfare Association Malaysia, Cancer Research Malaysia and College of Radiology.



The Estée Lauder Pink Ribbon limited edition products are now available at Estée Lauder stores and kiosks nationwide and you can also shop online on



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