Gucci #ForeverGuilty casts Lana Del Rey & Jared Leto

Tigers, kingsnakes and Courtney Love also make appearances in the new fragrance campaign, #ForeverGuilty.
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(Photo: @gucci/Instagram)

Last November, Gucci announced two outstanding musicians Jared Leto and Lana Del Rey as the faces of its new Gucci Guilty fragrance campaign (and we met them in LA for the Gucci Guilty event too!).

The casting comes with little surprise as we all know that both Jared and Lana are long time friends of Alessandro Michele himself but we were dying to see how the pair would fit in Gucci's one-of-a-kind universe.

On Monday, Gucci showed us the answer by launching the #ForeverGuilty campaign on Instagram. Shot and directed by Glen Luchford, the campaign follows the pair as a quirky couple straight out of the '70s as they pay visits to quintessential American settings like a beauty salon, a diner and a Laundromat.

Continuing to surprise us with the unexpected, Gucci also brought its animal symbols like the tiger and kingsnake to life in the accompanying short film, which even features a Courtney Love cameo!

Watch the film below:



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