[UPDATED: 17th August 2017]
After a little more than two years since his appointment at Gucci, creative director Alessandro Michele has finally ventured into the world of olfactory.
And now, he debuts his first ever fragrance for the fashion house, named "Gucci Bloom", that reflects his now ongoing fascination with floral motifs.
Created in collaboration with master perfumer Alberto Morillas, the Bloom scent brings together a myriad of nuances including natural sambac jasmine, tuberose, orris and Rangoon creeper (aka Chinese honeysuckle) and even a vine sourced from India.
And to house this new bottle of perfection, Alessandro designed a dusty pink porcelain-like bottle that comes inside an exquisite floral printed box.