Just In: Gucci Bloom just launched its campaign film

After two years at the helm, he finally whips out his first Gucci scent for our pleasure and now the campaign film is out!
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[UPDATED: 17th August 2017]

After a little more than two years since his appointment at Gucci, creative director Alessandro Michele has finally ventured into the world of olfactory.

And now, he debuts his first ever fragrance for the fashion house, named "Gucci Bloom", that reflects his now ongoing fascination with floral motifs.

Created in collaboration with master perfumer Alberto Morillas, the Bloom scent brings together a myriad of nuances including natural sambac jasmine, tuberose, orris and Rangoon creeper (aka Chinese honeysuckle) and even a vine sourced from India.

And to house this new bottle of perfection, Alessandro designed a dusty pink porcelain-like bottle that comes inside an exquisite floral printed box.

On towards its campaign, Gucci Bloom will star three stunning ladies as the faces including Hari Nef, Dakota Johnson and Petra Collins, who will be shot bby Glen Luchford.

And now, Gucci and Alessandro Michele has just unveiled the campaign film for the fragrance and it is simply breathtaking!

Watch it now down below:

Gucci Bloom: The Campaign Film



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