A veteran in the beauty scene, Isamaya Ffrench is responsible for some of the most extravagant yet eccentric looks in the industry including Rihanna’s iconic skinny brow look for the 2018 cover of British Vogue.
And today, the British makeup visionary has landed herself in an exciting new gig as Burberry Beauty’s Global Beauty Director. Ahead of her appointment, we spoke to Isamaya in an exclusive interview on her plans for the brand.
What can Burberry fans look forward to from your role as the brand's new Global Beauty Director?
I love Burberry's modern, classic, yet edgy vibe. It's become an incredibly sexy, contemporary brand. It manages to fall on the cusp of edgy and chic perfectly – and I would like to do that with the beauty side of Burberry. I've always admired Riccardo – even before his time at Burberry - and his creative point of view so to be guided by someone like that feels very exciting.
You are known as the industry's most daring makeup artist, how will your offbeat approach to makeup be translated into Burberry's code of beauty?
Every brand is different so it's about understanding the brands philosophy and working towards that – whether it is with products, communication or education around the makeup. Burberry is definitely future oriented and modern. I want to make women feel empowered, confident and good about themselves and makeup can absolutely help do that. Burberry is for everyone and I want to work on products that perform and make you feel good.
Apart from sharing the same British origin, what are the other qualities Burberry possess that resonated with you?
Burberry is quintessentially British, chic, elegant and modern and I love that it’s beginning to feel a bit modern and edgy. I love that there is a duality to the brand which I can totally relate to. At the same time, it is still an English heritage brand and as I'm about as English as it gets!
What are your three favourite products from Burberry?
My favorite at the moment are the Essential Glow Palette featuring two shades to meet the needs of all skin tones; the Lip Velvet Crush in Cinnamon No.25 as it fits every skin tone and comes with a convenient application; and the Burberry Cat Eyeliner which is great for pulling off different eye looks