Beauty

Aquaria and Troye Sivan serving face in MAC's Viva Glam Campaign

True to fashion, MAC selected the most effervescent fashionable celebrities for the 25th anniversary of Viva Glam.
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Among the many faces in MAC’s launch of their iconic Viva Glam beauty campaign is drag superstar Aquaria and everybody’s go-to party playlist feature, Troye Sivan.  

Although they have made very different careers for themselves, what both celebrities have in common, other than a love for Viva Glam, is their activism surrounding LGBTQIA+ issues. Considering MAC’s longstanding history of raising awareness and finding a cure for HIV/AIDS, the impressive duo is amongst the notable celebrities that have teamed with the legendary beauty brand on their Viva Glam campaign.

All the proceeds from the campaign go to the MAC Aids Fund, which has raised over 500 million dollars since the campaign’s initial launch 25 years ago.

Watch the stunning video directed by Bardia Zeinali below:

VIVA GLAM

The other MACtivists involved with Viva Glam are Troye Sivan’s boyfriend, model Jacob Bixenman, rapper Princess Nokia, Instagram sensation and safe sex educator Eileen Kelly, also known by her Instagram pseudonym @killerandasweetthang, and YouTuber extraordinaire Parker Kit Hill.

Shot by Bardia Zeinali, the campaign showcases the creative byproduct that multi-talented musicians, artists, models, and creatives can manifest.

Although MAC’s mission with Viva Glam has always been to raise awareness and support for a worthy cause in concrete ways, it has recently intended to “reflect VIVA GLAM’s expanded mission to support women, girls, and the LGBTQ community.”  With this in mind, go forth, and beautify.

Find out more on www.maccosmetics.com.

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