Beauty

Alexa Chung wants you to be Parisian Chic with L'Oreal Professionnel

"She is the most Parisian of Londoners, and her effortlessly chic style strongly resonates with L’Oréal Professionnel."

With a set of locks that are forever on point and often appear in many hair-spiration mood boards, Alexa Chung is now named the new face of L'Oreal Professionnel.

The much-loved fashion designer, TV presenter, model, creative consultant and writer, Alexa Chung now fronts two L'Oreal products: Parisian Nudes hair colour line and Pro Fiber, a hair-repair collection.

While she is a Londoner (born and bred), everyone would agree that she is one that exudes the very essence of Parisian Chic.

In a statement, L'Oreal Professionnel says, "Alexa Chung is one of the most recognizable style icons of her generation. She is the most Parisian of Londoners, and her effortlessly chic style strongly resonates with L’Oréal Professionnel’s fashion and Parisian anchorage."

With over 2.8 million followers on social media, the reach of Alexa as personality and influencer in the fashion and beauty scene is significant.

And don't we all agree that she looks pretty amazing in her brunette locks, made possible by L'Oreal Professionnel's Parisian Nudes hair colour.

See it for yourselves in this new campaign video by L'Oreal:

Colour Me French feat. Alexa Chung by L'Oreal Profesionnel

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