"She is the most Parisian of Londoners, and her effortlessly chic style strongly resonates with L’Oréal Professionnel."

With a set of locks that are forever on point and often appear in many hair-spiration mood boards, Alexa Chung is now named the new face of L&#39;Oreal Professionnel.

The much-loved fashion designer, TV presenter, model, creative consultant and writer, Alexa Chung now fronts two L&#39;Oreal products:&nbsp;Parisian Nudes hair colour line and Pro Fiber, a hair-repair collection.

While she is a Londoner (born and bred), everyone would agree that she is one that exudes the very essence of Parisian Chic.

In a statement, L&#39;Oreal Professionnel says, &quot;Alexa Chung&nbsp;is one of the most recognizable style icons of her generation.&nbsp;She is the most Parisian of Londoners, and her effortlessly chic style strongly resonates with&nbsp;L&rsquo;Or&eacute;al Professionnel&rsquo;s fashion and Parisian anchorage.&quot;

With over 2.8 million followers on social media, the reach of Alexa as personality and influencer in the fashion and beauty scene is significant.

And don&#39;t we all agree that she looks pretty amazing in her brunette locks, made possible by L&#39;Oreal Professionnel&#39;s Parisian Nudes hair colour.

3744-the-beautiful-alexa-chung-is-a-new-spoke-680x0-1.jpg

See it for yourselves in this new campaign video by L&#39;Oreal:

Colour Me French feat. Alexa Chung by L'Oreal Profesionnel

Alexa Chung wants you to be Parisian Chic with L'Oreal Professionnel

April 2024 (ver. 2)

April 2024 (ver.1)

Alexa Chung wants you to be Parisian Chic with L'Oreal Professionnel

Tags

Recommended posts for you

Arts, Culture & Lifestyle

lululemon takes you FURTHER, transforming the impossible to the possible

Fashion

From Stars to Show: Inside the Louis Vuitton Women's Pre-Fall 2024 show in Shanghai

Digital Cover

Digital Cover #11: Daiyan Trisha on women empowerment and her next big adventure

Beauty

Chanel's Coco Mademoiselle Eau de Parfum is an expression of youth and freedom

Runway

LIVE: Louis Vuitton Pre-Fall 2024 Voyager show in Shanghai

Fashion

All the stars we caught at New York Fashion Week with OPPO Reno11 Pro 5G

Fashion

Meet the colourful new Coach collection with its ambassador Lee Youngji

Arts, Culture & Lifestyle

LOFF After Hours: Sustainable shopping havens in KL and PJ