Arts, Culture & Lifestyle

What goes into the creation of Gucci's LEGO Sylvie Bag in Shanghai?

LEGO certified artist Andy Hung breaks down everything you need to know about the LEGO Sylvie Bag, as shown at the Gucci "The Artist Is Present" exhibition in Shanghai.
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For Gucci's "The Artist Is Present" exhibition in Shanghai, branding is the least of its worries as the Italian label pushes its way forward to create a truly stunning art showcase of the many talents scouted by Alessandro Michele.

Curated by Maurizio Cattelan, the theme of the exhibition is the idea of "counterfeit and copying", and perhaps the one things that really screams "GUCCI!" within the exhibition is the Lego-fied Gucci Sylvie Bag by artist Andy Hung.

An iconic silhouette inspired by Sylvie Vartan in the 60s, the Sylvie bag gets a 180-degree transformation in form of Lego pieces by the Hong Kong-based, Lego-certified artist.

And here's what he has to say about his journey with Gucci:

You are the 13th LEGO certified professional worldwide and the first ever in Greater China, why and how did you start your career in this field?

It is a bit long story but, to make it short, LEGO is a company that encourages creativity. They always have activities involving different people – and so I had the chance to connect with multiple LEGO officers who gave me great advice and recommendations – leading my Lego Certified Professional (LCP) journey until now. It was a privilege to turn my interest in my career.

 

When was your first ever encounter with LEGO and what was the first ever masterpiece you ever built as a LEGO certified professional?

I cannot remember it clearly but it was during my childhood and thanks to my parents. The first professional model I did was the City of Dream in Macao, using more than 1,000,000 LEGO bricks.

Studio City Macau (courtesy of andyhung.com)

Is Gucci your first ever fashion partnership? How was the experience working with Gucci?

Yes, it is true! It was very exciting because I got to work with great professionals pushing me to create something beyond my habitual subjects.

 

What do you think about the Sylvie Bag and how do you think the bag resonates to LEGO and what you do as an artist?

The GUCCI Sylvie Bag is an iconic bag in fashion and the LEGO bricks are iconic in their segment as well – so it was great to combine these two extremely different things together.

In this creation, I tried to maintain and respect both the two significant characters and heritages.

For the Gucci "The Artist Is Present" exhibition, the theme focuses on the idea that reproductions and the idea of originality. As an artist, what are your thoughts on "Imitation in Art" and "Being Original in Art"?

I think that imitation and originality sound so different, but in fact, there is only one blurry line between the two.

The Gucci Sylvie bag made with LEGO bricks epitomizes the way you can imitate something yet using a different approach, through a different media, it can result in a new layer of originality.

The Gucci "The Artist Is Present" exhibition is now open to the public until 16th December 2019 at the Yuz Museum, Shanghai.

Find out more about the exhibition at www.gucci.com.

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