Arts, Culture & Lifestyle

Thirty and Thriving: Melium celebrates its 30th anniversary

The Melium Group remains at the vanguard of the industry as it looks back on its 30 years of trailblazing success in elevating Kuala Lumpur to fashion capital status in Southeast Asia and beyond.
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Having played a major role in transforming the country’s fashion retail landscape in spite of the Asian financial crisis and the global recession of the Noughties, to say that The Melium Group has come a long way would be an understatement.

Starting off as a fashion retail company with single distribution rights to German luxury brand Etienne Aigner in 1989, the brand has since witnessed impressive development and evolved into an influential fashion and lifestyle specialist both in Malaysia and within the region.

 

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“It was clear that Melium has always been, and will always be about people. It’s about the people who support us, our customers, and also about the teams that work tirelessly behind the scenes — the retail teams; our frontliners at the boutiques who engage our customers; our fashion buyers who are trained both internationally and by me to appreciate that it’s always about the client, understanding what the customer needs specifically, and the market, generally,” shares founder and president Dato’ Seri Dr Farah Khan.

Under the Malaysia-based fashion mogul and designer’s creative guidance and deep passion for curating beautiful yet commercially viable fashion pieces and seeking out the unexpected for the customer, the retail empire now distributes more than 100 luxury and fashion brands in ready-to-wear and accessories, as well as houses lifestyle concept restaurants.

Then, there is the stylishly curated M Pavilion located within the gleaming Pavilion KL shopping centre. Not only is the cutting-edge mixed-brand store a defining hallmark that synthesises the DNA of Melium, but it also pushes the frontiers of multi-brand retailing by housing an iconic and contemporary mix of international brands.

And how can one possibly overlook the Farah Khan label? Representing a significant part of the Melium universe throughout its journey of growth, the eponymous womenswear brand is now in its 12th year.

Since its Paris debut in 2007, its stylish couture, cruise and ready-to-wear collections have graced red carpets worldwide and been spotted on A-list personalities like Selena Gomez and Bella Hadid.

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Even after its many outstanding accomplishments and achievements, Melium is showing no signs of slowing down as the company dives further into a future of digital transformation with the launch of the Melium App. The loyalty app merges the retail group’s fundamental elements into the digital sphere, giving customers a platform for meaningful engagements such as staying updated on the latest collections; enjoying in-store exclusive promotions; and earning Melium Dollars – an exciting electronic denominator of reward points to replace the physical voucher system.

In June, it collaborated for the third time with Malaysia Tatler to hold the commemorative 30th Anniversary Charity Auction to raise funds for worthy organisations. The private evening saw the auctioning off of 80 coveted items from its range of designer ready-to-wear, accessories, collectibles, luxury experiences and more. At the end of the night, a staggering RM4.5 million was raised, surpassing its goal of RM3.5 million.

2019 definitely is the year of The Melium Group as it soars higher than ever with its accomplishments and stellar feats.

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