Following Kering’s donation and production of protective gear to healthcare front liners, Gucci is calling its global community to stand together in the fight against novel COVID-19 outbreak.
In support of the World Health Organization (WHO) and the Italian Civil Protection Department, Gucci is bringing the crowdfunding campaigns to its community’s (#GucciCommunity) attention on the Internet. Both campaigns focus on the contribution to backing health services with equipment and powering the scientists on developing vaccines, treatments against COVID-19.
“This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work being carried out by health professionals, doctors and nurses who are working on the front lines to help those affected by the outbreak of the Covid-19 virus, particularly in our home country of Italy and around the world.”
-Creative director Alessandro Michele and President and CEO of Gucci Marco Bizzarri
For its home country Italy, Gucci dedicated webpage gucci.forfunding.it, where donations can be made to Italian National Civil Protection Department. At the same time, #GucciCommunity, who share the value of global solidarity, is invited to play their part by joining Gucci in United Nations Foundation’s COVID-19 Solidarity Response Fund through a Facebook US$10 million matching fundraiser.
The raised fund will be devoted to WHO’s lifesaving work across the globe. Starting from today, a donate feature will be available on Gucci Instagram Story whilst Malaysians can visit WHO site to be a part of this movement.