When was the last time you've touched something, or someone, without taking extra notes of caution? The pandemic has taken away some of our most simple pleasures – touching –, and Harry Styles has released his latest music video as a dedication to just that.
Set on the beach and shot by legendary music directors Bradley and Pablo, the music video of Watermelon Sugar has him frolicking on the beach with boys and girls as they all eat watermelon slices. And as a pre-empt to what's to come – a whole lot of touching –, which is also prompt with the words "This video is dedicated to touching" on screen before the MV started.
This may come across as a tad bit difficult to watch now given our social distancing measures, but consider it a beautiful relic of a past that we can now enjoy from a distance, and something we hope to do again in the near future when this pandemic blows over.
You can almost feel the temperatures rise as he sings “I want more berries and that summer feelin’ it’s so wonderful and warm” while indulging in a fresh slice of watermelon.
The carefree nature of the video comes replete with a series of fashion statements that are a homage to hippie culture. The singer-actor wears the latest Gucci collections by Alessandro Michele, such as a cropped rainbow jumper and retro crop tops covered in pop art florals, and rainbow short-shorts.
Check out the video in its full sensual, summertime glory, here: