Keeping true to Samsung's core values, the tech powerhouse one-ups its latest Galaxy S series with powerful AI tools and a new telephoto lens.

Samsung is back and this time, it brings a new powerhouse to the table - the Samsung Galaxy S24 series - that is powered with new AI technology, a fresh titanium body finish and a newly improved telephoto lens for even more outstanding photography.
After the exciting Samsung Galaxy Unpacked, we knew that we needed to get our hands on this shiny new gadget for a test and before we get into the nitty-gritty details, here's an overall first impression of what stands out for the Samsung Galaxy S24 series (more specifically the Galaxy S24 ultra edition).

DESIGN
First off, let's talk design where we bid farewell to the signature Galaxy S curved body and welcome a sleek new titanium design featuring the new 6.8-inch QHD+ Dynamic AMOLED 2X display with Gorilla Glass Armor for enhanced durability and a flat design that breaks away from its predecessors. This change is most welcomed, especially for those tired of curved displays causing accidental slips and compatibility issues with accessories like screen protectors.
The new titanium body adds a lightweight yet robust feel, and the matte finish on the rear is a welcome touch to avoid fingerprint smudges. The camera bump remains a prominent design feature of the phone featuring 5 lenses for quality photography experience.

Makes a striking first impression with its array of colours, Samsung Galaxy S24 Ultra offers a choice between four standard options (Titanium Black, Titanium Gray, Titanium Violet and Titanium Yellow), while continuing its tradition of offering three online-exclusive variations (Titanium Blue, Titanium Green, and Titanium Orange).

THE STAPLE FEATURES ENHANCED
The built-in S Pen continues to be a standout feature of the Galaxy S series, offering practicality for note-taking, sketching, and even acting as a remote control for the camera. The low latency between the S Pen and the S24 Ultra enhances the overall user experience, closely resembling pen-and-paper interactions.
Camera enthusiasts will also appreciate the new 50MP telephoto camera with 5x optical zoom. This advancement in zoom functionality offers users more flexibility in capturing distant subjects with exceptional detail and clarity. 
Unlike previous models that have zoom levels at 1x, 3x, and 10x, the addition of a 5x optical zoom fills a crucial gap, providing a middle ground for users who desire a balance between standard and high-magnification zoom.

THE ALL-NEW POWERFUL AI TECHNOLOGY
The most exciting new enhancement of the Samsung Galaxy S24 series is definitely its plethora of AI-powered technology. Referred to as Galaxy AI, the new feature plays a pivotal role in enhancing various aspects of our smartphone experience, providing quality of life improvement for all our daily tasks - from translation and image editing to note-taking and organisational skills.&nbsp;
For one, we have t<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">he ProVisual Engine, which is the powerhouse behind the AI-driven photo editing tools on the S24 Ultra. Through this new advancement, the smartphone provides users with a wide range of advanced editing options directly within the smartphone. <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">The capabilities include sophisticated algorithms for tasks like object removal, image correction, and other image enhancement features, similar to the various AI-image generation software you've seen online.

Another major highlight is the Circle to Search with Google feature that allows users to physically circle anything on screen and immediately dive into Google to reveal relevant results. So we can say goodbye to manually screenshotting or downloading images and upload them to Google browser - a true quality of life improvement we need.
And finally, what we are most excited about are the new AI assistance features including Chat Assist, Live Translate, Note Assist and many more. This is where the in-built AI technology helps to provide instant live translation for you on phone calls, messaging and more with a simple click of a button. As for Note Assist, it is basically having an in-built "ChatGPT" ready to help you organise and generate content for all your personal and work-related problems. Need help reorganising a spawn of bullet points into a professional presentation for work? Click on that blue star icon and voila, you are good to go in a few short seconds!
To keep it short, the new Samsung Galaxy S24 series is here to enhance everything we have and make it faster and simpler to achieve without having a dozen of other apps and software. Everything is ready to power up your life as you go about your daily life and we can't wait to dive deeper into this powerful new device.

Stay tuned for our full in-depth review of the Samsung Galaxy S24 Ultra in the coming days.
The Samsung Galaxy S24 series is now available for pre-order until 6th February 2024 at <a href="https://www.samsung.com/my/smartphones/galaxy-s24/buy/?cid=my_pd_ppc_google-ads_f1h24_pre-order_GoogleSearchAds-EurekaPreOrderBrandProduct-Warm_search-text-ads_EurekaBase-Warm_none_lo_pfm&amp;utm_source=google-ads&amp;utm_medium=search&amp;utm_campaign=GoogleSearchAds-EurekaPreOrderBrandProduct-Warm&amp;utm_term=Warm-EurekaBase-Warm&amp;utm_content=nonev1&amp;gad_source=1&amp;gclid=Cj0KCQiAqsitBhDlARIsAGMR1Rh7Am7LRwFdsrMy3xROcOFhxMv9OfXcPvtGCvvxzScZn_MKmXcTwa0aAiaeEALw_wcB&amp;gclsrc=aw.ds">www.samsung.com</a>, all telco partners and retail partners, starting from RM4,099.

First look into the brand new AI-powered Samsung Galaxy S24 Ultra

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