Marking the launch of designer Reed Krakoff’s first jewellery collection for Tiffany & Co., the Maison has decided to surprise New Yorker’s daily commute by taking over the city with the signature Tiffany Blue.
Tapping out the idea that jewellery could be an everyday luxury, Tiffany & Co. wants to overturn the stereotype that ‘jewellery is formal’.
Starting from 1st May onwards, bodegas along the streets, coffee carts and the New York yellow cabs are painted in blue to join the celebration, while the famous Atlas clock at Fifth Avenue Flagship store is transformed into a digital screen featuring the behind-the-scenes footage and vignettes from campaign film.
Swipe the gallery below to have a look at the joyful blue of New York City:
P.S. Selected subway stations are having a Tiffany Blue treatment and dispensing an exclusive amount of Tiffany & Co. MetroCards!
On 3rd May, Tiffany & Co. will also unveil the full look at the new campaign ‘Believe In Dreams’ starring the coveted star Elle Fanning.
Fans from around the world can also join and view in real-time on Tiffany & Co. Facebook Live, including a secret live performance at the Fifth Avenue Flagship store.
Click the map below to see the spots with Tiffany & Co. takeover:
The Tiffany & Co. New York takeover will end on 4th May 2018.
Visit www.tiffany.com for more stories about this spring campaign.