Loewe's Menswear and Eye/Loewe/Nature collections are merged for the first time.

For the Fall/Winter 2021 menswear season, <a href="https://www.lofficielusa.com/men/gilbert-and-george-art-jonathan-anderson-designer-interview" target="_blank">Jonathan Anderson</a> offered each of <a href="https://www.lofficielusa.com/fashion/hermes-balenciaga-loewe-spring-2021-trend-paris-fashion-week" target="_blank">Loewe</a>&#39;s runway show guests A Show in a Book&mdash;a bounded collection of works by writer Joe Brainard, the primary inspiration behind the brand&#39;s new collection. The book explores Brainard&#39;s&nbsp;life as a young poet in New York&#39;s pop art scene through his work, including many poems, paintings, and other essays&nbsp;rarely on display. However, Brainard&#39;s most famous book, his memoir I Remember, was the ultimate inspiration behind Anderson&#39;s work.

&quot;As an artist, a writer, an illustrator and a poet, he thought and oct outside of rulebooks and categories, and there is a lightness and an immediacy in his work that I find acutely apt for this very moment, and indeed any moment,&quot; explains Anderson about what drew him to Brainard in the first place.&nbsp;&quot;I have thought of this publication as a &lsquo;show in a book,&rsquo; the catalogue of an exhibition that has yet to take place, and an accompanying manifesto to the Loewe collections it inspired.&quot;

The collection, as presented, is two in one: the first is a <a href="https://www.lofficielusa.com/fashion/harry-styles-gender-fluid-fashion-stylist" target="_blank">gender-subversive</a>&nbsp;menswear collection that is set in nature, while the second is the <a href="https://www.googleadservices.com/pagead/aclk?sa=L&amp;ai=DChcSEwj_itudqbLuAhWShsAKHboWDUEYABAAGgJpbQ&amp;ae=2&amp;ohost=www.google.com&amp;cid=CAESQOD2MY_Ll-286KnIUm0Mcy7tO3dAMAv1iGxSMejd530QI5Iuloo6J4kRPOOP0pgSYrdt65st4jRzkoDkuV1Ba5I&amp;sig=AOD64_0ymmU6Ga5yB51-PWk9-3N4nYQB3Q&amp;q&amp;adurl&amp;ved=2ahUKEwjbw86dqbLuAhUEEqwKHRg0DcYQ0Qx6BAgHEAE" target="_blank">Eye/Loewe/Nature</a> collection, the brand&#39;s functional, <a href="https://www.lofficielusa.com/travel-living/dior-sustainable-glass-straws-2019" target="_blank">sustainability</a>-focused line that supports surviving the outdoors. By joining forces for the first time, Anderson has merged the values of both colllections&mdash;nature is not just where we are, but what we wear. From the first half, &#39;<a href="https://www.lofficielusa.com/fashion/gucci-new-collection-psychedelic-capsule-70s" target="_blank">70s</a> subculture tropes like leather pants and shearling jackets have been reconstructed into more modern forms. In the second half, actors St&eacute;phane Bak and Omar Ayuso pose in&nbsp;<a href="https://www.lofficielusa.com/men/l-officiel-project-las-vegas" target="_blank">streetwear</a>&nbsp;style ensembles and a growing number of <a href="https://www.lofficielusa.com/shopping/mens-shopping-accessory-trends-gucci-loewe" target="_blank">accessories</a>, as if they&#39;re gearing up for a long camping trip. Together, the two concepts culminate in a dynamic collection of versatile pieces that challenge the definition of the &quot;natural world.&quot;

The story behind Jonathan Anderson's Loewe FW21 Menswear Collection unfolded

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